There are numerous social news websites with Digg the most popular among them. There have been attempts to add some innovation and differentiate it lately, Vanno is another site on similar model.

What is Vanno?

Vanno envisions to provide the most accurate and unbiased measure of company’s reputation on web by using crowd sourcing concept.

The website has created a social evaluation platform that objectively quantifies gossip, news, comments, opinions and insights based on all the things that make up a company’s reputation. The parameters that they consider as a part of company reputation are:

* Community Involvement : Charitable Giving, Support for the Arts, Support for Education, and Volunteering

* Customer Satisfaction: Product Quality, Customer Service, Value & Price and Product Quality

* Social Responsibility: Animal Rights, Avoidance of Controversial Business, Fair Trade, Good Corporate Governance and Human rights

* Environment: Anti-Pollution & Recycling, Clean & Renewable Energy, Conservation & Preservation, and Sustainability

* Patriotism: Country of Origin, Union Made, and Support for Veterans & Armed Forces

How Vanno Calculates this Reputation?

Their algorithm is based on Bayesian statistical methods, and mimics what happens to information as it is filtered by individual beliefs and then passed through social networks. The information is in the form of user-submitted stories, votes and comments on their site.

The Vanno Company Reputation Index tells you where a company ranks relative to its peers in a business category, or relative to all the companies in the Vanno database. This index is designed to accurately reflect company reputations.

Real Time Reputation Widget

They have lately launched a widget application of its real-time company reputation index called ReputationCheck.

Check Your Company Reputation